Hannah's Marketing Blog

I recently attended a MarketingProfs  webinar titled, "The Art of Crafting Prompts." The session was run by Marcus Nelson, a brand storyteller with well-known clients including Salesforce, Facebook, and Instagram. I attended this webinar as a marketing professional interested in learning more about crafting AI prompts, especially when using ChatGPT. I was excited to see that a marketing-based platform has put a lot of effort into developing content and sessions that explore AI. I also thought the webinar was extremely relevant to this course, so I wanted to share it here.  Attending webinars is nothing new to me, but for some reason this one stood out. Marcus spent thirty minutes presenting topics like the elements of successful prompts, how to craft the best responses for your needs, and how to teach the AI your writing tone and style. Additionally, he discussed how to use AI ethically. I had forgotten about ethics but believe it is extremely important. As with anything,...

One thing I gave up over this past Lent was watching TikTok videos. I had the app for a while but found myself watching its content more and more often. It became an addiction. It is such a powerful tool, and I know the program displayed personalized content for me in hopes it would keep me watching. That is why I decided to take some time away from it - so I could focus on other things in my life instead of just watching videos. Surprisingly, after giving up TikTok over Lent I never went back to it. And I haven't thought about it much since. However, that doesn't mean it hasn't popped up again in my life. Recently, I came across a couple interesting articles about TikTok and AI. As with many other companies, TikTok is testing AI tools and technologies. Check out this article by The Verge  on the new TikTok "Tako" that is still in the testing phase. The idea is users can ask it to provide recommendations on what to watch, for example. As mentioned in the article, ...