Week 8 - MBA 6601 - AI for Content Creators

I recently attended a MarketingProfs webinar titled, "The Art of Crafting Prompts." The session was run by Marcus Nelson, a brand storyteller with well-known clients including Salesforce, Facebook, and Instagram. I attended this webinar as a marketing professional interested in learning more about crafting AI prompts, especially when using ChatGPT. I was excited to see that a marketing-based platform has put a lot of effort into developing content and sessions that explore AI. I also thought the webinar was extremely relevant to this course, so I wanted to share it here.

Attending webinars is nothing new to me, but for some reason this one stood out. Marcus spent thirty minutes presenting topics like the elements of successful prompts, how to craft the best responses for your needs, and how to teach the AI your writing tone and style. Additionally, he discussed how to use AI ethically. I had forgotten about ethics but believe it is extremely important. As with anything, people can choose to abuse the tool. Reminding users of ethics and how the program blocks unethical uses was very relevant. I would be interested to learn more about how ChatGPT specifically works towards setting up these blockers.

One thing I noticed during the session was the high level of engagement. The remaining thirty minutes were left for a Q&A session, and I initially thought this would be too much time. However, it proved to not be enough. In fact, there were many questions that went unanswered! Everyone's participation made me all the more excited about the session. I knew AI was growing, and it was exciting to be part of an extremely relevant discussion. Not only that, but people across the United States (maybe even around the world) attended. There are so many use-cases and areas to explore with this AI, specifically ChatGPT, that are interesting to learn more about.

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Week 5 - MBA 6601 - Midjourney for Creating AI Images

I recently discovered an AI-based image generator by Midjourney. As a relatively artistic person, I quickly became interested in exploring this tool's capabilities. What initally sparked my interest was the art I saw posted by Generative AI on LinkedIn. The page shares images that users had created in Midjourney including a chonky Chipmunk and "what-if" scenario if Robert Pattinson and Kristen Stewart had a family. It's funny that such different photos could have one thing in common, that is, artificial intelligence! AI can clearly make a wide range (if not limitless) style and type of art. Not only that, but the tool can create something factitious that appears to be real. As it continues improving, I am sure the AI-based images will fool many into thinking it produced an authentic image. According to its website, Midjourney is "an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species." You can...

Week 3 - MBA 6601 - Hootsuite's OwlyWriter AI

I currently work in the marketing department for a small company. One of my responsibilities is creating content for our social media pages. This includes writing posts for projects, upcoming events and webinars, reposts, holidays, and anything else relevant to our industry. I have familiarized myself with the company's writing style, such as how we format posts for sharing projects and our professionalism when creating holiday posts. Recently, I discovered that I can use AI to assist in the creation of social media posts. I no longer have to come up with the content by myself each time. Rather, I can use AI to generate ideas and provide me with inspiration. I utilize Hootsuite for creating and scheduling social media content. The company recently devloped a new tool, OwlyWriter AI, that assists in the process of creating social media content. There are options for repurposing posts, getting inspiration, and generating captions, among others. It is easy to select a tool from OwlyW...

Week 8 - MBA 6601 - TikTok and AI

One thing I gave up over this past Lent was watching TikTok videos. I had the app for a while but found myself watching its content more and more often. It became an addiction. It is such a powerful tool, and I know the program displayed personalized content for me in hopes it would keep me watching. That is why I decided to take some time away from it - so I could focus on other things in my life instead of just watching videos. Surprisingly, after giving up TikTok over Lent I never went back to it. And I haven't thought about it much since. However, that doesn't mean it hasn't popped up again in my life. Recently, I came across a couple interesting articles about TikTok and AI. As with many other companies, TikTok is testing AI tools and technologies. Check out this article by The Verge on the new TikTok "Tako" that is still in the testing phase. The idea is users can ask it to provide recommendations on what to watch, for example. As mentioned in the article, ...

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