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Week 3 - MBA 6601 - Hootsuite's OwlyWriter AI

I currently work in the marketing department for a small company. One of my responsibilities is creating content for our social media pages. This includes writing posts for projects, upcoming events and webinars, reposts, holidays, and anything else relevant to our industry. I have familiarized myself with the company's writing style, such as how we format posts for sharing projects and our professionalism when creating holiday posts.

Recently, I discovered that I can use AI to assist in the creation of social media posts. I no longer have to come up with the content by myself each time. Rather, I can use AI to generate ideas and provide me with inspiration.

I utilize Hootsuite for creating and scheduling social media content. The company recently devloped a new tool, OwlyWriter AI, that assists in the process of creating social media content. There are options for repurposing posts, getting inspiration, and generating captions, among others.




It is easy to select a tool from OwlyWriter AI as it pertains to your needs. The next step is simply inserting a topic or phrase for the AI to use, and it only takes a few seconds for the results to appear. For this example, I used the second paragraph in this blog for the AI to repurpose. Below are the results I received from the "get inspired" and "start from scratch" tools.




This tool has been extremely helpful for me as a social media writer as it makes the process that much easier. I do not ever copy the results directly and post them on my company's account, but I take inspiration from them. For instance, I use the results to get ideas on how to phrase sentences, which keywords to use, and relevant hashtags. This can also help in improving my company's SEO and post visibility. As this tool is currently BETA, I am excited to see how the AI will improve with time and continue to assist in the creation of social media content.

Location: United States

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