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Week 8 - MBA 6601 - AI for Content Creators

I recently attended a MarketingProfs  webinar titled, "The Art of Crafting Prompts." The session was run by Marcus Nelson, a brand storyteller with well-known clients including Salesforce, Facebook, and Instagram. I attended this webinar as a marketing professional interested in learning more about crafting AI prompts, especially when using ChatGPT. I was excited to see that a marketing-based platform has put a lot of effort into developing content and sessions that explore AI. I also thought the webinar was extremely relevant to this course, so I wanted to share it here.  Attending webinars is nothing new to me, but for some reason this one stood out. Marcus spent thirty minutes presenting topics like the elements of successful prompts, how to craft the best responses for your needs, and how to teach the AI your writing tone and style. Additionally, he discussed how to use AI ethically. I had forgotten about ethics but believe it is extremely important. As with anything,...
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Week 8 - MBA 6601 - TikTok and AI

One thing I gave up over this past Lent was watching TikTok videos. I had the app for a while but found myself watching its content more and more often. It became an addiction. It is such a powerful tool, and I know the program displayed personalized content for me in hopes it would keep me watching. That is why I decided to take some time away from it - so I could focus on other things in my life instead of just watching videos. Surprisingly, after giving up TikTok over Lent I never went back to it. And I haven't thought about it much since. However, that doesn't mean it hasn't popped up again in my life. Recently, I came across a couple interesting articles about TikTok and AI. As with many other companies, TikTok is testing AI tools and technologies. Check out this article by The Verge  on the new TikTok "Tako" that is still in the testing phase. The idea is users can ask it to provide recommendations on what to watch, for example. As mentioned in the article, ...
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Week 7 - MBA 6601 - Data Fluency Article Discussion

For this post I will be discussing a few points from the article,  "Data Fluency: A Call to Action for Higher Ed (and everyone else)," by Todd Kelsey. One idea I wanted to touch on is how quickly the workplace is changing. This is certainly nothing new but, as technology continues to rapidly evolve, so do our professions. As stated in the article, "not only does the data show some jobs disappearing, but many new jobs will be created" (1). Kelsey goes on to emphasize how difficult it is to anticipate when the changes will happen. This brings up a good point such that people should become educated not only about data itself, but other aspects like career outlook. This is one reason I chose to major in business analytics as I knew it is a growing field. Another interesting point from the article is how MIT has a new AI College which "is integrating data and ai across all disciplines, in recognition of the changes in the workplace" (1). I believe this is a ch...
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Week 7 - MBA 6601 - HubSpot CRM and AI

As mentioned previously, I work in the marketing department for a small company. We are considering switching our existing CRM system, Salesforce, to HubSpot. I was asked to investigate the HubSpot demo and provide my team with insights on using the platform and my opinions about it. When navigating the marketing portion of the demo, I received a pop-up titled, "Write content in a flash with AI." It shared information about HubSpot's AI content assistant. I have an image of the pop-up below. As stated in the above image, the AI assistant can be used to generate ideas and create content across multiple HubSpot tools. This includes the creation of emails, social posts, blogs, landing pages, and more. The short video demonstrates how to use the AI which involves simply typing the "/" character in the writing box. From there, many selections beginning with "generate" populate, including "generate" ideas, paragraphs, sentences, and outlines to nam...
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Week 6 - MBA 6601 - Marketing and Business Analytics

Last year I attended a career fair at Benedictine University. One of the representatives I spoke with thought my double major in marketing and business analytics was a weird combination. She said so, and that she had never seen anything like it. I was surprised by her response. I did not think marketing and business analytics was really that odd or uncommon. Nonetheless, she made me concerned about the majors I selected - was it the wrong choice? Would other employers think as similarly as she did? As I read the interview questions with Courtney Quinn, Senior Marketing Manager at CompTIA, I quickly realized that this is far from the truth. As Quinn said, "data is everything to marketing, and it will only increase in importance." Earning a degree in both business analytics and marketing is especially beneficial as they go hand-in-hand. Marketing needs data, and data provides valuable insights into marketing. Further, Quinn mentioned how "we truly need marketers with data ...
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Week 6 - MBA 6601 - Asking for a Raise After Graduation

I read the article by RaiseGuide on how to ask for a raise after graduation or certification. This is a relevant article to me as I am pursuing my master's of business administration while working for a company. Knowing how to ask for a raise based on this milestone is important as it will help me determine my career outlook. One aspect I liked from the reading is how we should have a "conversation about your performance" instead of one to "ask for a raise" (1). Discussing money is a nerve-wracking task for anyone, at least in my opinion. I had to do it when I was first hired, and again when I became a full time employee. I always feared saying the wrong thing or not saying enough. Changing my mindset about what we are discussing (from something that is scary to something that is normal, and that everyone does) will make the task less daunting. I was not aware that pay increases are about 4.6% (1). Since master's degrees cost quite a lot of money, I had exp...
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Week 5 - MBA 6601 - Business Strategy: AI and Calling Customers

I read an article by Entrepreneur that discussed strategies to generate ecommerce revenue. The reading begins by explaining how these quick tactics employ for immediate funds. The first recommendation is brand partnerships, which involves partnering with "like-minded entrepreneurs" that can compliment your business. Other ideas include hosting virtual events, investing in email networks, and pre-orders. For this post, I wanted to discuss the second strategy, that is, calling your customers. Initially, I though the article was referring to cold calling. As defined by Investopedia , cold calling is "the solicitation of a potential customer who had no prior interaction with a salesperson" (1). This was one of the most common forms of marketing, however, it has declined in recent years. Another interesting note is that cold calling has about a 2% sucess rate (2). Check out the Investopedia article for more intriguing facts on this topic. Alternative calling methods has...
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