Week 6 - MBA 6601 - Marketing and Business Analytics

Last year I attended a career fair at Benedictine University. One of the representatives I spoke with thought my double major in marketing and business analytics was a weird combination. She said so, and that she had never seen anything like it. I was surprised by her response. I did not think marketing and business analytics was really that odd or uncommon. Nonetheless, she made me concerned about the majors I selected - was it the wrong choice? Would other employers think as similarly as she did?

As I read the interview questions with Courtney Quinn, Senior Marketing Manager at CompTIA, I quickly realized that this is far from the truth. As Quinn said, "data is everything to marketing, and it will only increase in importance." Earning a degree in both business analytics and marketing is especially beneficial as they go hand-in-hand. Marketing needs data, and data provides valuable insights into marketing.

Further, Quinn mentioned how "we truly need marketers with data skills and data professionals with marketing skills" to help create marketing solutions. I agree with this statement. As we continue getting more and more data, it is important to understand it. We can use data in our marketing efforts to ensure our initiatives are optimized. At my company, one way we use data is by gathering engagement statistics on our social media pages. We learned that we receive the highest engagement (comments, likes, reshares) when we share projects as opposed to anything else.

On an unrelated but just as important note, I like what Quinn said about women in leadership positions. She mentioned how the technology industry "is growing at exponential rates" where "the world of [tech] education is held up on the pillars of several significant women." This is important to me as I am a woman who plans on getting into the technology field. Knowing that the industry is growing with opportunities to land leadership positions is enticing.

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Week 5 - MBA 6601 - Midjourney for Creating AI Images

I recently discovered an AI-based image generator by Midjourney. As a relatively artistic person, I quickly became interested in exploring this tool's capabilities. What initally sparked my interest was the art I saw posted by Generative AI on LinkedIn. The page shares images that users had created in Midjourney including a chonky Chipmunk and "what-if" scenario if Robert Pattinson and Kristen Stewart had a family. It's funny that such different photos could have one thing in common, that is, artificial intelligence! AI can clearly make a wide range (if not limitless) style and type of art. Not only that, but the tool can create something factitious that appears to be real. As it continues improving, I am sure the AI-based images will fool many into thinking it produced an authentic image. According to its website, Midjourney is "an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species." You can...

Week 8 - MBA 6601 - TikTok and AI

One thing I gave up over this past Lent was watching TikTok videos. I had the app for a while but found myself watching its content more and more often. It became an addiction. It is such a powerful tool, and I know the program displayed personalized content for me in hopes it would keep me watching. That is why I decided to take some time away from it - so I could focus on other things in my life instead of just watching videos. Surprisingly, after giving up TikTok over Lent I never went back to it. And I haven't thought about it much since. However, that doesn't mean it hasn't popped up again in my life. Recently, I came across a couple interesting articles about TikTok and AI. As with many other companies, TikTok is testing AI tools and technologies. Check out this article by The Verge on the new TikTok "Tako" that is still in the testing phase. The idea is users can ask it to provide recommendations on what to watch, for example. As mentioned in the article, ...

Week 3 - MBA 6601 - Hootsuite's OwlyWriter AI

I currently work in the marketing department for a small company. One of my responsibilities is creating content for our social media pages. This includes writing posts for projects, upcoming events and webinars, reposts, holidays, and anything else relevant to our industry. I have familiarized myself with the company's writing style, such as how we format posts for sharing projects and our professionalism when creating holiday posts. Recently, I discovered that I can use AI to assist in the creation of social media posts. I no longer have to come up with the content by myself each time. Rather, I can use AI to generate ideas and provide me with inspiration. I utilize Hootsuite for creating and scheduling social media content. The company recently devloped a new tool, OwlyWriter AI, that assists in the process of creating social media content. There are options for repurposing posts, getting inspiration, and generating captions, among others. It is easy to select a tool from OwlyW...

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