Skip to main content

Week 7 - MBA 6601 - HubSpot CRM and AI


As mentioned previously, I work in the marketing department for a small company. We are considering switching our existing CRM system, Salesforce, to HubSpot. I was asked to investigate the HubSpot demo and provide my team with insights on using the platform and my opinions about it. When navigating the marketing portion of the demo, I received a pop-up titled, "Write content in a flash with AI." It shared information about HubSpot's AI content assistant. I have an image of the pop-up below.



As stated in the above image, the AI assistant can be used to generate ideas and create content across multiple HubSpot tools. This includes the creation of emails, social posts, blogs, landing pages, and more. The short video demonstrates how to use the AI which involves simply typing the "/" character in the writing box. From there, many selections beginning with "generate" populate, including "generate" ideas, paragraphs, sentences, and outlines to name a few. You simply write in a prompt or question and the AI does the rest of the work. Pretty neat! Once you select the desired result, you can insert it into your content and even go back in to change it slightly. It has options to rephrase, expand, summarize, or even change the tone of the content.

In a previous post, I discussed Hootsuite, a social media management platform that my company utilizes. I shared how Hootsuite is providing users with AI tools to help generate content for social media posts. Not only am I seeing AI being integrated with social media softwares, but also with CRM platforms and many other avenues. For example, I see it when browsing on social media, reading recent news, and having general discussions with collegues and peers. Clearly, the use of AI is becoming more prominint. It is becoming the new norm and a widely-accessable tool that many professionals are utilizing in their everyday workflow. I am excited to be using these AI tools in my career and look forward to seeing where else it will become integrated, especially as it relates to the marketing field.

Location: United States

Comments

Post a Comment

Popular posts from this blog

Week 5 - MBA 6601 - Midjourney for Creating AI Images

I recently discovered an AI-based image generator by Midjourney. As a relatively artistic person, I quickly became interested in exploring this tool's capabilities. What initally sparked my interest was the art I saw posted by Generative AI on LinkedIn. The page shares images that users had created in Midjourney including a chonky Chipmunk and "what-if" scenario if Robert Pattinson and Kristen Stewart had a family. It's funny that such different photos could have one thing in common, that is, artificial intelligence! AI can clearly make a wide range (if not limitless) style and type of art. Not only that, but the tool can create something factitious that appears to be real. As it continues improving, I am sure the AI-based images will fool many into thinking it produced an authentic image. According to its website,  Midjourney is "an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species." You can...
Post a Comment
Read more

Week 8 - MBA 6601 - TikTok and AI

One thing I gave up over this past Lent was watching TikTok videos. I had the app for a while but found myself watching its content more and more often. It became an addiction. It is such a powerful tool, and I know the program displayed personalized content for me in hopes it would keep me watching. That is why I decided to take some time away from it - so I could focus on other things in my life instead of just watching videos. Surprisingly, after giving up TikTok over Lent I never went back to it. And I haven't thought about it much since. However, that doesn't mean it hasn't popped up again in my life. Recently, I came across a couple interesting articles about TikTok and AI. As with many other companies, TikTok is testing AI tools and technologies. Check out this article by The Verge  on the new TikTok "Tako" that is still in the testing phase. The idea is users can ask it to provide recommendations on what to watch, for example. As mentioned in the article, ...
Post a Comment
Read more

Week 3 - MBA 6601 - Hootsuite's OwlyWriter AI

I currently work in the marketing department for a small company. One of my responsibilities is creating content for our social media pages. This includes writing posts for projects, upcoming events and webinars, reposts, holidays, and anything else relevant to our industry. I have familiarized myself with the company's writing style, such as how we format posts for sharing projects and our professionalism when creating holiday posts. Recently, I discovered that I can use AI to assist in the creation of social media posts. I no longer have to come up with the content by myself each time. Rather, I can use AI to generate ideas and provide me with inspiration. I utilize Hootsuite  for creating and scheduling social media content. The company recently devloped a new tool, OwlyWriter AI, that assists in the process of creating social media content. There are options for repurposing posts, getting inspiration, and generating captions, among others. It is easy to select a tool from OwlyW...
Post a Comment
Read more